The dynamics of every good advertisement, includes a very simple, yet essential element.
And it’s not anything to do with the picture.
The primary purpose of an ad can be to inform, to sell a product, to offer a service, to cause brand awareness, or so it goes.
However, apart from the purpose of the ad, a very essential element, that is quite intimately tied into the purpose of the ad, is what we call, the call-to-action.
The call-to-action is the game-changer.
Imagine for an instance that you’re looking at an ad, that advertises a scrumptious, mouth-watering slice of pizza.
..and towards the bottom, as you picture this delicious treat, is a phone number, that says,
“Order before the 25th, and grab your 50% discount!”
That text right there, together with a button, or a phone number, is the call-to-action.
..that entices the viewer, the visitor, the potential customer, into becoming a customer.
The next time you decide to spend hundreds of dollars on advertising, don’t forget to have a suitable call-to-action.
You need a return-on-investment on your ad. And you could either win more customers, or lose ad dollars, and it could depend on how appropriately you’ve designed your call-to-action.
And if you need any advice, just get in touch here.